Public diplomacy comes of age
In this article in The Wilson Quarterly, Christopher Ross calls for the public and private sectors to "rethink, reinvigorate, and reinvest" in U.S. public diplomacy and strategic communications abroad.
He briefly details the nature and purposes of public diplomacy, and dileneates the ways in which the changing, post-9/11 strategic environment will demand media strategies that make comprehensive use of new technological advances.
The article concludes with an injunction to policymakers to integrate their uses of hard military and economic power with unquantifiable but invaluable public diplomacy tool.
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