Getting serious about strategic influence
A decade has passed since the Clinton administration and the late Senator Jesse Helms (R-NC) joined hands in destroying America’s public diplomacy machinery.
The shocking development occurred for a combination of reasons: a turf-conscious State Department that wanted total control of public diplomacy that previously had been the purview of the semi-independent US Information Agency; an administration that thought public diplomacy was only for fighting the Soviets and now, with the end of the Cold War, no longer needed; and a staunchly conservative senator who had some bones to pick with USIA and the US Agency for International Development.
About the Author
J. Michael Waller is the Walter and Leonore Annenberg Professor of International Communication at the Institute of World Politics, a graduate school of national security and international affairs in Washington, DC. He is author of Fighting the War of Ideas like a Real War (IWP Press, 2007) and editor of The Public Diplomacy Reader (IWP Press, 2007).
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