The secret of Netanyahu’s unacknowledged and historic popularity

Originally published by JNS

It was strange to watch Fox News’ Martha MacCallum yesterday refer to Israeli Prime Minister Benjamin Netanyahu’s “unpopularity” in Israel. McCallum is a straight-shooting journalist. So how is it that she is unaware that Netanyahu is the most popular prime minister Israel has had in ages?

Direct Polls is Israel’s most accurate polling company. It was the only one to accurately call the 2022 Knesset elections that returned Netanyahu and his Right-Religious bloc to power. Over the past year, Direct Polls accomplished what was previously considered impossible: It conducted uniformly accurate polls of much smaller local government elections.

Netanyahu’s popularity reasonably sank in the immediate aftermath of Hamas’s Oct. 7 invasion and slaughter of 1,200 Israelis. But it began rebounding in late November. After National Resilience Party leader Benny Gantz resigned from Netanyahu’s government in June, Netanyahu steadily rose in Direct Polls tracking polls—leading Gantz and Opposition leader Yesh Atid Party head Yair Lapid by double digits in head-to-head matchups. In the intervening months, the gap between Netanyahu and his rival has grown steadily.

On Sunday, two days after Israel eliminated Hezbollah leader Hassan Nasrallah, Direct Polls published the results of its latest tracking poll for Channel 14. It found that for the first time since Oct. 7, the parties comprising Netanyahu’s governing coalition have an outright majority in Knesset seats. If elections were held today, the government would be re-elected.

As for Netanyahu, his popularity has reached epic proportions in Israel’s polarized political jungle, enjoying higher ratings than his top two rivals combined. In head-to-head matchups, he leads Gantz in favorability 52% to 25% and Lapid 54% to 24%.

Any time Netanyahu walks down the street or his convoy drives past pedestrians, they shout out their support and clamor to take selfies with him. And as Israeli sociologist Dr. Avishai Ben Haim has noted, Netanyahu is the only prime minister since Menachem Begin whose supporters actively pray for him personally.

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